Apples iPhone 7 has recently launched but if you’ve swiped too quickly through your news feed you might have missed another phone announcement. It’s the called the Light phone. It’s about the size of a credit card and weighs just over an ounce. The interface contains a white-on-white touch screen that displays only a keypad and a clock.

And here’s the unique part. There are no Apps, no browser, no emails, no text messaging. It just makes phone calls. You put in a SIM card, and press a few buttons.

The Light Phone was created by Joe Hollier and Kaiwei Tang, who together formed the Light company. They sought out to design a phone that would help disconnect its users from the world.

“We started building this because it became very clear that true happiness means being present. So much of our days are spent connected and staring at screens that we are losing that presence in so many situations. We built the Light Phone as a way for people to find balance with their connectedness. It’s not that we think people should never connect again, it’s just that taking a break is extremely healthy in every sense of the word,” said Hollier.

I’m not sure what the price will be, but I wonder if the concept will catch on.